By and large, the discipline of statistics is concerned with the development of correct and effective research designs and analytical methods, together with supporting theory. Here, correct and effective refer to formal properties of the designs and methods. The first nine chapters discussed issues of this sort. In contrast, a strategic issue concerns the impact that an empirical investigation has on its intended audience. Often, the audience is not focused on statistical technique and theory, may have limited training in statistics, and may be comprised of laymen, that is, laymen with respect to their knowledge of statistics. When this is so, strategic issues may arise in which formal properties are weighed against impact on the intended audience.